Summary: Marketing Warfare, Review and Analysis of Ries and Trout's Book
EAN13
9782511018002
Éditeur
Business Book Summaries
Date de publication
Langue
anglais
Fiches UNIMARC
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Summary: Marketing Warfare

Review and Analysis of Ries and Trout's Book

Business Book Summaries

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The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare:
How Corporations Are Applying Military Strategies to Business”.

This complete summary of the ideas from Al Ries and Jack Trout’s book
“Marketing Warfare” shows how important it is for companies to stay ahead of
their competitors in today’s overcrowded market. The authors explain how
leaders can adopt military strategies to use in their operations in order to
gain a considerable competitive advantage. By following their advice, you can
use this approach to defend your business territory and conquer any
competitors that threaten your position.

Added-value of this summary:
• Save time
• Understand the key concepts
• Expand your business knowledge

To learn more, read “Marketing Warfare” and start making use of military
strategies to get ahead of the competition and gain loyal customers.
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