- EAN13
- 9782511018002
- Éditeur
- Business Book Summaries
- Date de publication
- 14/10/2014
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: Marketing Warfare
Review and Analysis of Ries and Trout's Book
BusinessNews Publishing
Business Book Summaries
Autre version disponible
The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare:
How Corporations Are Applying Military Strategies to Business”.
This complete summary of the ideas from Al Ries and Jack Trout’s book
“Marketing Warfare” shows how important it is for companies to stay ahead of
their competitors in today’s overcrowded market. The authors explain how
leaders can adopt military strategies to use in their operations in order to
gain a considerable competitive advantage. By following their advice, you can
use this approach to defend your business territory and conquer any
competitors that threaten your position.
Added-value of this summary:
• Save time
• Understand the key concepts
• Expand your business knowledge
To learn more, read “Marketing Warfare” and start making use of military
strategies to get ahead of the competition and gain loyal customers.
How Corporations Are Applying Military Strategies to Business”.
This complete summary of the ideas from Al Ries and Jack Trout’s book
“Marketing Warfare” shows how important it is for companies to stay ahead of
their competitors in today’s overcrowded market. The authors explain how
leaders can adopt military strategies to use in their operations in order to
gain a considerable competitive advantage. By following their advice, you can
use this approach to defend your business territory and conquer any
competitors that threaten your position.
Added-value of this summary:
• Save time
• Understand the key concepts
• Expand your business knowledge
To learn more, read “Marketing Warfare” and start making use of military
strategies to get ahead of the competition and gain loyal customers.
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